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OUR FOUNDER

Emily Kosa Townsend

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Emily Kosa Townsend works at the intersection of brand strategy and organizational structure, helping mission-driven teams clarify their direction and align their work. With decades of agency experience across nonprofit, DTC, and B2B spaces, she brings strategic depth and practical execution to small teams navigating growth and change.

She specializes in impact brands—particularly in education, health, and parenting—and has partnered with organizations from local to international scale on identity development, brand messaging, and organizational strategy. She's also guided organizations through B Corp Certification. Whether leading a full brand overhaul or helping teams focus on their next right step, Emily translates complexity into momentum.

WHAT WE BELIEVE

4 Pillars of Approach

  • There is no strategic formula. Every solution and plan should be built upon fresh research and brand fundamentals, and then uniquely customized to your audience.

    Mosaic Pillar #1

  • Sustainability is fundamental for long-term brand success. The early work of designing systems that bring ease, as well as coaching up internal teams’ capabilities, can lay the groundwork for years to come.

    Mosaic Pillar #2

  • Often the greatest impact of your brand experience lies within your employees’ control. Crafting your internal brand strategy is as critical as your external brand.

    Mosaic Pillar #3

  • True partnership is best crafted when complementary strengths are aligned. Solutions need to integrate into what is working and fractionally support what is not.

    Mosaic Pillar #4

OUR NETWORK

Mosaic Collective

Brand Mosaic Consulting works as a collective, bringing together trusted specialists for each project. Depending on what's needed — writing, design, development, strategy — the team takes shape around the challenge at hand. It's built for flexibility and focus.

While the team evolves to match each need, clients experience one strategic partner who brings it all together. No extra coordination, no overhead — just experienced practitioners doing purposeful work, with resources focused where they make the most difference.

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Get Started With Brand Mosaic